Write an annual family update that people will want to read
By Traci L. Suppa – Posted December 07, 2009 on WomansDay.com
7 Steps to a Superior Christmas Newsletter
Just before our first winter together as newlyweds, my husband and I became victims of the dreaded Christmas newsletter. You know the type—long, boastful, boring missives. I vowed to create a humorous and appealing version for us to send out. Now, 13 years and two kids later, the “Suppa Family’s Official Christmas Newsletter” is an eagerly anticipated publication that gets rave reviews. If you don’t believe me, ask my cousin-in-law, who has saved every single one. We get complaints if they arrive late or get lost in the mail. Plus, pseudo-friends have actually asked to be added to our Christmas card list so they can get one.
Which leads me to my mission: to rid the world of bad holiday newsletters. Whether you create yours using the newest social media and online tools or still “snail mail” it, the bottom line is, you should keep yours lighthearted and memorable; think not only about what you say, but how you say it. Here are seven things to keep in mind if you want your readers coming back for more.
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