WordScapes

Writing, Editing and Marketing Services from award-winning writer Traci L. Suppa

content marketingContent marketing is a buzzword that has commanded the limelight over the past year, and brands in every industry are realizing the ROI in creating valuable assets—such as articles, videos, webinars, and white papers—as marketing tools to attract and retain customers.

A less obvious version of content marketing are magazines created by brands to tell their story within a broader themed context. You may also know it by the name “custom publishing.” If you’ve ever picked up the in-flight magazine on an airplane, or thumbed through your college alumni magazine, you’ve seen this version of content marketing.

My latest project is also an example. I was brought on as the new editor of Amtrak’s New York By Rail magazine, a print piece (also found online) published by Martinelli Custom Publishing in contract with Amtrak. This publication acts as a travel guide covering the destinations within New York State, Vermont, and Canada served by several Amtrak railroad lines. You’ll find the 2015 issue in the back pocket of all seats on Amtrak trains, and in New York train stations.

And like any good content marketing tool, it’s just one piece within an overall strategy that includes a website, app, and social media channels. The message? Take Amtrak!

 

HVWineMag-Summer2013-CoverA long-standing professional goal of mine has been to write a column. What surprised me is where the opportunity ultimately presented itself — Hudson Valley Wine magazine.  Wine is not a specialty of mine, and I’m as “casual” a wine drinker as you can get. However, I do love to tell stories of the people and places of the Hudson Valley, and this column lets me do that. In “Talking Terroir,” I’ll interview my region’s tastemakers, trendsetters, culinary champions and wine pros to find out what they’re drinking now, and get their take on the area’s wine scene.

You can read my first column from the spring 2013 issue here.

Westchester Family Magazine

August 2012, pages 38-39

With thirty miles of shoreline, Virginia Beach is a great summertime travel destination! My latest submission for this regional parenting publication describes the highlights.

Read the full story…

Westchester Family

Westchester Family January 2012

Westchester Family Magazine
January 2012, page 38

If you have pre-school children, LEGOLAND is worth the trip from anywhere. This park caters to kids ages 2-12, and even the coasters are sized appropriately.

Read the full story…

Long WeekendsGirlfriend Getaways – Ladies Who Lounge – Chocolate Spa | Hershey Pa.
Long Weekends
Fall-Winter 2011

When you think Hershey, you typically think “kid stuff” — a slab of chocolate nestled between two marshmallow-y grahams, a surprise Kiss hidden inside a Valentine’s Day card, a chocolate reward for a job well done. But at the luxurious Chocolate Spa in Hershey, Pennsylvania, you’ll find treats that are a little more grown up.

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Westchester Family Magazine - September 2011Westchester Family Magazine
September 2011

Apple picking has become our family’s annual fall ritual. Luckily, there’s an abundance of pick-your-own farms and orchards in the Hudson Valley where we can get a bushel of fresh, crispy apples and plump pumpkins. Barton Orchards in Poughquag (southern Dutchess County) is one of our favorite places. Not only can we find more than 20 apple varieties, there’s also kid-friendly entertainment and delicious treats. It’s a cross between a day in the country and an amusement park, and my kids can’t get enough.

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Two articles I’ve recently written for Luminary Publishing feature some of my favorite places here in the Hudson Valley.

Sojourn

Sojourn

The first is a contribution to the “Community Pages” section in the April issue of Chronogram magazine. The Other Tri-State Area features the neighboring towns of Millerton and Amenia in Dutchess County.

The second is a piece describing the region’s major art museums. From Cole to Calder is featured in the spring/summer issue of Sojourn,  A Seasonal Guide to the Mid-Hudson Valley.

An article written by Traci was recently published in the December 2010 – February 2010 issue of The Valley Table.

Valley Table magazine

The sight of alpacas in Millbrook raised some eyebrows initially. “When we first moved up here, everyone was very curious about the crazy Germans raising alpacas here in horse country,” Alicia says amusedly.

Read the full article here.

More information:  http://valleytable.com

Westchester Family Magazine - November 2010

Westchester Family - November 2010

An article written by Traci was recently published in the November 2010 issue of Westchester Family.

At Manhattan’s epicenter, Times Square is a 24/7 celebration of sight and sound. Within a five-block radius, there are enough attractions, theaters, restaurants and shops to easily fill a day of fun appropriate for all ages. Don’t let winter weather prevent you from visiting over the holiday season, because there’s always plenty going on!

Read the Full Article in the November 2010 issue of Westchester Family

More information: http://westchesterfamily.com

Westchester Family Magazine - June 2010

Westchester Family Magazine - June 2010

An article written by Traci was recently published in the June 2010 issue of Westchester Family Magazine.

If you’re like me, you believe skiing is a sport best left to Olympic athletes and the Swiss. However, you risk overlooking some great summer vacation destinations in New England, thinking they don’t have much to offer when it’s not snowing. Vermont, as my family found out, has a lot going for it when the mountains of the “Green Mountain State” are still actually green.

Read The Article

More information: http://westchesterfamily.com