This month, I was asked by the Dutchess County Tourism office to speak about blogging during two “Lunch and Learn” programs for representatives from local hotels, attractions, restaurants, and other travel and hospitality businesses. The first half of my presentation covered best practices for attracting and working with travel bloggers in order to increase publicity and exposure.
During the second half, I made it my mission to convince every tourism business in the room to have a blog on their website. I told them why, and I told them how. But the part which made people raise their heads and look me in the eyes were the tips on what to blog about.
It seems like content is a stumbling block, but it shouldn’t be. Content is important! Provide useful, relevant information, and go light on the sales pitches. Here are some suggestions on what to post for variety and engagement:
● Suggestions for local things to do and see, places to eat. Keep the business in your local community! Example: Best Seafood Restaurants Within 15 Minutes of Our Hotel
● Lists work really well for blogs. Top Five, Top Ten and Top 20 lists get shared and retweeted. Example: The Top Ten Things You Should Pack for a Trip to the Hudson Valley in the Summer.
● Recipes and “sneak peeks” at new menus, music playlists, tips which showcase your staff members’ niche expertise. Example: Zone 5 Gardening Tips from our Landscaping Team
● Staff profiles. Interesting back stories about their personal and professional accomplishments, or what they do on their days off. Example: Our Team’s Weekend Working With Habitat for Humanity
● Photography and video. Take a break from words with an occasional photo or video clip. Example: Last Night’s Sunset View From Room 101.
● Guest posts from others. They will in turn promote their contribution on your blog to their own audiences. Example: Five Ways to Freshen Your Interior Décor This Spring, from our Designer Jane Smith.
● Special offers (occasionally!) Example: Mention This Blog Post and We’ll Take 10% of Your Next Dinner Tab.
Interested in learning more? Send me an email (firstname.lastname@example.org) and I’ll be happy to send you my entire presentation. If you need help writing or editing your blog, let me know. I can help!