There’s Something to This “Content Strategy” Stuff…

…and that’s why there are courses teaching it. Content strategy is a thoughtfully-considered, measurable effort to use stories, information, and media to communicate your company or organization’s goals.

I’ve just received certification in “Content Strategy for Professionals” through a five-course Northwestern University program on Coursera. The topics covered included: engaging audiences; managing content; expanding your content’s reach; and ensuring your content’s impact.

While I have been creating and implementing engaging content for my clients for years now, this course offered additional tools and tactics that I’m now able to use in my work. If you would like to discuss building an effective content strategy, please contact me.