WORK SAMPLES: CONTENT MARKETING, BRAND JOURNALISM, AND COPYWRITING
ADVERTISING COPY / PRINT
Dutchess County (NY) Tourism (Concept, slogans, and copy)
Dutchess County (NY Tourism), “One Hour, Two Nights”
Dutchess County (NY Tourism), “Distinctly Dutchess”
Dutchess County (NY Tourism), “Dutchess Days”
Find Your Path in Ellenville (outdoor recreation)
Find Your Fun in Ellenville (dining)
The Garrison (Hudson Valley-based resort)
Homewood Suites
Madava Farms, home of Crown Maple Syrup
Altheus Health & Sport (Appeared in Vogue, Lucky and Allure magazines)
ADVERTISING COPY / BROADCAST
Dutchess County Tourism Commercial, “You Deserve a Dutchess Getaway”
Dutchess County Tourism Commercial, “You Deserve a Better View”
Dutchess County Tourism Commercial, “You Deserve to See History Differently”
VIDEO CONTENT
– Dutchess County “My Day in Dutchess” video series (art, history, culinary, family travel)
CUSTOM PUBLISHING
Amtrak’s New York By Rail Magazine / Editing and Writing, 2015 and 2016 issues
CONTENT MARKETING / BRAND JOURNALISM
Chase / Earth-Friendly Eateries Offer More Green on the Menu
Emirates Airline / Washington Post article: Airport Lounges on an Upscale Ascent
Marriott Travel Brilliantly / Train for Success
Choice Hotels / Why Locals Love White Plains
Electrolux Consumer Lifestyle Website; LiveLoveLux.com
Beyond Napa: Emerging Wine Regions
Vacation Off the Beaten Path
(NEA) National Education Association / Member Benefits site
How to Plan a Vacation Without Going Into Debt
5 Thrilling Theme Parks Open Into the Fall
E-NEWSLETTERS
HVWM News (quarterly for subscribers of Hudson Valley Wine Magazine)
Spring 2014
Fall 2016
WHITE PAPERS
Better Marketing Through Social Media
TRAVEL GUIDE COPY
2017 VISIT FLORIDA Travel Guide / “Art Hotels”
2017 Visit Tampa Bay Visitors Guide / “Buckle Up!”
2016 Connecticut Fall/Winter Visitors Guide
2016 Connecticut Summer Visitors Guide (Two articles)
2016 VISIT FLORIDA Travel Guide / “Hot Bites”
Sojourn (A Seasonal Guide to the Mid-Hudson Valley)
From Cole to Calder: Exploring the Museums of the Hudson Valley (Spring/Summer 2011)
Now What? Winter Activities for Kids in the Hudson Valley (Fall 2011/Winter 2012)
Westchester County (NY) 2007 Travel Guide (Seasonal highlights)
Westchester County (NY) 2006 Travel Guide (Attraction listings format)
Westchester County (NY) 2005 Travel Guide (Themed weekend getaways)
Westchester County (NY) 2005 Meeting Planners’ Guide (Q&A Format)
WEBSITE COPY / BLOGS / SOCIAL MEDIA CONTENT
Find Ellenville (Destination Marketing Site)
Discover Rockland County (Destination Marketing Micro-site for Chinese Market)
Beach Enclave (Upscale Real Estate Developer in the Turks and Caicos)
SiteMinder.com (Hospitality Client)
Content marketing for hotels: How to get started telling your hotel’s story
5 reasons your hotel should publish a blog (…and 3 reasons not to)
Drive more hotel bookings: 5 ways to make sure your hotel packages pack a punch
Highlands Country Club (Private Events and Weddings pages)
Articles for Dutchess County Tourism’s Facebook Page
Travel Itineraries
Tips for Bike Riding
Boys and Girls Club of Newburgh (Home page, “Who We Are,” “What We Do,” and “Why We Care” pages)
Devon Communities (real estate client)
ADVERTORIAL ASSIGNMENTS
The Crafts Report / Summer 2012 Preview
Gift Buyer Magazine
Gifts & Decorative Accessories
Home World Business
COLLATERAL / BROCHURES / CATALOGS
BBG&G Advertising (Corporate Brochure)
NY NOW Pre-Show Planner / Four Company Profiles
Highlands Country Club / (Event marketing sell sheet)
Good Clean Funds (Fundraising Catalog of Eco-Friendly Products)
Antiques Shopping Brochure for Westchester County, NY
Art Galleries Brochure for Westchester County, NY
Event Flyer for Cosmetics Company
DIRECT MAIL
Direct Mail Postcard for Bevinco (Hospitality Audit Service Company)
New York International Gift Fair, Summer 2012 (juvenile product buyers)
New York International Gift Fair, Winter 2013 (prospective attendees)
New York International Gift Fair Announcement of New Name and Branding, Winter 2013
GHOSTWRITING
Poughkeepsie Journal (for toy store owner client)
Westport News (for senior move manager client)
TOUR ITINERARIES
Dutchess County, NY
Westchester County, NY