Copywriting: An Integral Part of This Tourism Marketing Award

The bulk of my 20-year professional career has been involved in some way with the travel and tourism industry. I enjoyed many years in marketing positions, promoting the benefits of various tourism destinations.  I now draw upon this experience as a copywriter. Working with my client, BBG&G Advertising, we created a marketing campaign which recently won the Excellence in Tourism Marketing award from The New York State Travel & Vacation Association.

Print and online ads targeting various travel markets all reflect a unifying slogan: “Simple & Sophisticated. You Deserve Dutchess.” More of this award-winning campaign can be seen here.