Content marketing is a buzzword that has commanded the limelight over the past year, and brands in every industry are realizing the ROI in creating valuable assets—such as articles, videos, webinars, and white papers—as marketing tools to attract and retain customers.
A less obvious version of content marketing are magazines created by brands to tell their story within a broader themed context. You may also know it by the name “custom publishing.” If you’ve ever picked up the in-flight magazine on an airplane, or thumbed through your college alumni magazine, you’ve seen this version of content marketing.
